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Advertising with IMB is a fantastic way to reach a huge audience with a dedicated interest in Mountain Bike. This page gives an overview of our statistics, and an insight into the kind of information we share with our advertisers. All the figures are live and are pulled together using Google Analytics and our own NextStats Program.

Readership

Magazine Stats
Total Page Views92,011,725
Average Readership53,943
Subscribers36,940
Website Stats
Unique Visitors367,802
Social
Facebook Likes296,137
Twitter Followers3,685
Mobile App Installs
Apple (iOS)56,084
Android23,126
Total79,210
Source Google
We have a wealth of information about our readership demographic, IMB reaches far and wide into the Mountain Bike community and goes to places paper magazines can't! All the figures are live and are pulled together using Google Analytics and our own NextStats Program.

Country Breakdown

Top 10 Countries | (196) Reached
United Kingdom18.99%
United States17.37%
Australia5.21%
Spain4.06%
Canada3.79%
Italy3.55%
Philippines3.44%
Brazil3.27%
Mexico2.99%
Germany2.8%
Continents
Europe45.8%
Americas33.93%
Asia12.86%
Oceania6.38%
Africa1.39%
Source Google

Demographics

IMB Readers
Male80.2%
Female19.8%
Age
13-175%
18-2411.6%
25-3426.6%
35-4423.9%
45-549.4%
55-642.1%
55+1.6%
Source Facebook
As an advertiser you can log into our own NextStats program 24/7 with a unique user name and password. Once inside you can analyse all your marketing campaigns that you have run with us. Compare adverts; look at Click Through Rates, Cost Per Click and Cost Per Impression. We even have a unique Click Overlay feature, which allows you to see exactly where your customers are clicking on your adverts! Below are some examples from the last issue of the magazine with one of the top performing adverts providing the numbers.

24/7 Statistics

Mountain Bike Magazine Online and Free

IMB is a free international online mountain bike magazine that focuses on all aspects of mountain bike. It is published every 2 months and is completely free to read. This free online mountain bike magazine is the most successful online mountain bike magazine of its kind. With readers in over 150 countries round the world it is the only mountain bike magazine to achieve a true global status.

Each free issue of IMB comes packed full of articles about the sport of mountain bike. Regular features include our very popular video technique section with moves for beginners intermediates and experts alike. Add to that a mix of mountain bike news, travel and interviews from around the globe and you have everything you will ever need to keep you up to date with mountain bike.

IMB is the world's number one online mountain bike magazine. IMB is FREE to read and published 6 times a year by Next Element Ltd.

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