GT Bicycles and Atherton Racing Join Forces

First there was the news that the Athertons would no longer be using Commencal bikes, then came the announcement that after almost 10 years they would be parting ways with Animal, but today we can officially announce that the Athertons will be part of the GT Factory Racing team

GT Bicycles is proud to announce its partnership with Atherton Racing. Beginning in 2012, the mountain bike race team of Dan, Gee, and Rachel Atherton, will join non-family GT rider Marc Beaumont and form the new team GT Factory Racing.

“Atherton Racing is one of the most progressive teams in the history of mountain biking, and is known for taking the sport to the next level,” said Mark Peterman, Global General Manager GT Bicycles.  “We’re excited about the partnership because it both continues GT’s legacy as the brand that helps progressive riders push their limits, and because of the opportunities it presents to develop new products.”

Over the past five years, Atherton Racing has seen over 50 professional victories and multiple World titles. For the first time, the Atherton team will also include a non-family member with GT rider Marc Beaumont. As a consistent World Cup downhill rider with podiums in some of the world’s greatest Enduro races, Beaumont will compliment Gee on the UCI DH circuit, and Dan on the Euduro circuit, as his focus has shifted towards Enduro-style events. The team will be riding the GT Fury, Sanction, and Force Carbon and Alloy.

In addition to racing, the team will provide important product testing feedback and work hand-in-hand with GT on future product advancements and the next evolution of GT mountain bikes.

“The new relationship that’s formed between Atherton Racing and GT has opened up so many opportunities for everyone involved, I’m stoked to be going into the next few years of racing being bolstered by a company with such a passion for the sport, and with a company that’s drive for the top step of the podium, matches that of my own,” said Gee Atherton.

For further information visit the GT Bikes website.


Danny MacAskill is at it again, this time in a slightly more relaxed and chilled out edit he checks out the Alpe Adria Trail, an epic adventure along the 750KM...

7 days ago
5,297

Last month they were exploring the wilds of Africa, now the Jameson crew head to Iceland. With a reputation for volcanic activity and their northerly location,...

1 day ago
1,159

Now that's going BIG! It's no surprise that Andreu Lacondeguy's training compound involves some big air, but as it's an ex MX spot, he needs 13 metre drop in t...

7 days ago
1,075

You've got Throwback Thursday, Wheelie Wednesday, now the guys are Hutchinson UR are introducing #stoppiesunday. Fabien Cousinié and Bernard Kerr show us how...

23 hours ago
977

Could this be the best backyard? Three years ago Marcelo Cardona left the city life behind, in search for a better life for his family, now he has a home surro...

2 weeks ago
899
Mountain Bike Magazine Online and Free

IMB is a free international online mountain bike magazine that focuses on all aspects of mountain bike. It is published every 2 months and is completely free to read. This free online mountain bike magazine is the most successful online mountain bike magazine of its kind. With readers in over 150 countries round the world it is the only mountain bike magazine to achieve a true global status.

Each free issue of IMB comes packed full of articles about the sport of mountain bike. Regular features include our very popular video technique section with moves for beginners intermediates and experts alike. Add to that a mix of mountain bike news, travel and interviews from around the globe and you have everything you will ever need to keep you up to date with mountain bike.

IMB is the world's number one online mountain bike magazine. IMB is FREE to read and published 6 times a year by Next Element Ltd.

Total Page Flicks 103,272,221
TOP