Howard Wagstaff at Pedal and Spoke in Peaslake has been working pretty hard of late, a new flagship store has just opened its doors in Cranleigh and it is looking good!
Pedal & Spoke is one of the success stories in a world filled with doom and gloom about a slowing industry and poor sales. Originally opening in Peaslake a couple of years ago the shop cleverly positioned itself in the busiest bike spot in the South East. The village store regularly sells over 1000 of their famous cheese straws on a Saturday or Sunday in the summer and anyone who has ridden in the area will testify to the amount of riders lurking about.
Starting out with maintenance and spare parts for riders out for the day with broken bikes Howard’s prime location was quickly recognised by the team at Jungle Products who import Santa Cruz into the UK. It wasn’t long before Pedal and Spoke was the biggest Santa Cruz dealership in England and their loyal customer base continued to grow.
While the Peaslake shop was arguably the best location, it was very small, and often a little muddy with all the riders jumping off their bikes and straight into the shop! This made it hard to keep pristine products looking good and didn’t leave much space for the bikes. Cranleigh is just 7 miles away from Peaslake and offers a far larger store, which can be kept clean and tidy without a few thousand muddy riders walking in an out during the course of the winter!
Of course it is the riders who make the shop what it is, their support, after all, defines the success of the business. But with Howard and the Pedal and Spoke crew things go further. His amiable personality won him many friends, and they all pulled together to help him build and set up the shop in Cranleigh. It’s a great tale of fellowship and support for a great guy with good business vision. From the lighting to the flooring he had riders helping him out and getting their hands dirty every step of the way.
The Cranleigh store is open for business 7 days a week from 9am-5.30pm and currently stocks Scott and Santa Cruz bikes for all disciplines, we even spotted some United BMX’s. More brands are on the way and it’s a great place to hang out with the guys, grab a coffee and catch up with the latest Surrey Hills gossip!
The Peaslake store is remaining open and will focus on its original path, which was fixing busted rigs to keep riders out on the trails. There will of course be some bikes and bits to spend your hard earned cash on too! You can still grab a cheese straw from the Village Store while you are there too… For more information about the crew at Pedal & Spoke and the new store check out the website here: http://www.pedalandspoke.co.uk/