Our Process: The Lunch Ride

When you work in the bike industry, it’s easy to lose touch of why you are in it, riding a bike is one of the best ways to reaffirm that belief, in fact riding a bike is just one of the best things full stop!

“Don’t call us between 11:30 and 1:00. We won’t be here. Every day, weather permitting, we shut our doors, turn on the answering machine and head out for a ride at lunch. With the headquarters situated at the foothills of the Rocky Mountains, our local trails are just a few pedal stokes away. This daily opportunity to get out and ride is a large part of why many started working here, but at the same time, it allows us to test and refine new models, try out component spec, or just drop the boss on a climb. It is core to the process behind the bikes we design and manufacture.”

Presented by: www.yeticycles.com

Presented by: yeticycles.com

Cinematography by: Craig Grant & Travis Rummel
Directed & Edited by: Craig Grant
Original Music: Seb Taylor
Sound Design: Keith White

Our Process: R&D Fabrication (vimeo.com/42218768)
Our Process: Assembly (vimeo.com/45599391)


Check out Florian and Clement pin it and take some seriously steep lines in Plœuc-sur-Lié and Loperec in Brittany, France! //Edit -Thibault Maîtrejean / TM...

2 weeks ago
3,211

Check out little rippers, Aurelien and Luis Coubes shreddin' it at Crans Montana Bike Park, Switzerland! //Edit: Samuel Decout | Footage by Samuel Decout &...

3 days ago
1,528

Nerves of steel! Cam Zink successfully landed a 100-foot dirt-to-dirt mountain bike backflip to set a new Guinness World Record at Mammoth Mountain!...

1 week ago
1,280

KTM 2015 Fat bikes, road bikes, mountain bikes and lederhosen, (yes seriously, they were wearing lederhosen), this could mean only one thing, the 2015 KTM prod...

1 week ago
1,207

Just playing in the woods, plain and simple. Check out Giant's Michael Ronning drifting in the turns and pinning it down the trails....

5 days ago
1,116
Mountain Bike Magazine Online and Free

IMB is a free international online mountain bike magazine that focuses on all aspects of mountain bike. It is published every 2 months and is completely free to read. This free online mountain bike magazine is the most successful online mountain bike magazine of its kind. With readers in over 150 countries round the world it is the only mountain bike magazine to achieve a true global status.

Each free issue of IMB comes packed full of articles about the sport of mountain bike. Regular features include our very popular video technique section with moves for beginners intermediates and experts alike. Add to that a mix of mountain bike news, travel and interviews from around the globe and you have everything you will ever need to keep you up to date with mountain bike.

IMB is the world's number one online mountain bike magazine. IMB is FREE to read and published 6 times a year by Next Element Ltd.

Total Page Flicks 95,234,539
TOP