Our Process: The Lunch Ride

When you work in the bike industry, it’s easy to lose touch of why you are in it, riding a bike is one of the best ways to reaffirm that belief, in fact riding a bike is just one of the best things full stop!

“Don’t call us between 11:30 and 1:00. We won’t be here. Every day, weather permitting, we shut our doors, turn on the answering machine and head out for a ride at lunch. With the headquarters situated at the foothills of the Rocky Mountains, our local trails are just a few pedal stokes away. This daily opportunity to get out and ride is a large part of why many started working here, but at the same time, it allows us to test and refine new models, try out component spec, or just drop the boss on a climb. It is core to the process behind the bikes we design and manufacture.”

Presented by: www.yeticycles.com

Presented by: yeticycles.com

Cinematography by: Craig Grant & Travis Rummel
Directed & Edited by: Craig Grant
Original Music: Seb Taylor
Sound Design: Keith White

Our Process: R&D Fabrication (vimeo.com/42218768)
Our Process: Assembly (vimeo.com/45599391)


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IMB is a free international online mountain bike magazine that focuses on all aspects of mountain bike. It is published every 2 months and is completely free to read. This free online mountain bike magazine is the most successful online mountain bike magazine of its kind. With readers in over 150 countries round the world it is the only mountain bike magazine to achieve a true global status.

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