Yeti Cycles: The ARC. Down-country Done Different.
The world thought it already knew the ARC, and while that ARC may conjure nostalgia for between the tape triumph, this ARC is different. This ARC pleads for you to take it deep into the backcountry and stokes you out with hoot’s and holler’s worthy of its pedigreed ancestry. This ARC has history to live up and new history to make. And it’s already impatient.
Concept, Art Direction: Good Fortune Collective
Shot, Direction, Edit & Color: Joey Schusler
Rider: Joey Schusler
Music: The 13th Floor Elevators, You’re Gonna Miss Me
Sound Design & Mix: Keith White Audio