Statistics

Advertising with IMB is a fantastic way to reach a huge audience with a dedicated interest in Mountain Bike.

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Last Updated: Sun 26th May, 2019 @ 17:44 Europe/London

This page gives an overview of our statistics, and an insight into the kind of information we share with our advertisers. All the figures are live and are pulled together using Google Analytics and our own NextStats Program.

Total Page Views [?]
164,803,776
Avg Readership [?]
31,933
Subscribers [?]
48,313
Website Visitors [?]
144,487

Social

The power of social media is obvious and we share our news posts, videos and featured articles across all our channels so your content is guaranteed to reach the right audience.

Facebook
506,910
Twitter
4,609
Instagram
12,663
YouTube
23,317

Mobile App Installs

IMB reaches far and wide by the addition of our mobile Apps for both Apple (iOS) and Android devices. This enables us to reach a far wider audience than just desktop users. The figures shown are users who have downloaded and installed our App and allowed us to send push notifications to their device.

Apple (iOS)
67,771
Android
29,045
Total
96,816

Country Breakdown via Google Analytics

We reached 197 countries in the last two months.

Top Countries
1.United States27.06%
2.United Kingdom21.57%
3.Australia8.05%
4.Canada6.07%
5.Germany3.65%
6.Netherlands2.51%
7.New Zealand2.1%
8.France2.04%
9.Philippines1.5%
10.Italy1.47%
Top Continents
1.Europe46.02%
2.Americas35.36%
3.Oceania10.18%
4.Asia6.45%
5.Africa1.55%

Demographics via IMB Facebook Page

24/7 Statistics

As an advertiser you can log into our own NextStats program 24/7 with a unique user name and password. Once inside you can analyse all your marketing campaigns that you have run with us. Compare adverts; look at Click Through Rates and view a unique Click Overlay feature, which allows you to see exactly where your customers are clicking on your adverts! Below is a click overlay example of a top performing advert.
Page Views
64,792
Clicks
3,443
Click Through Rate (CTR)
5.31%

Where Will My Magazine Advert Appear?

Your advert will dynamically get distrubuted across multiple channels. These include our website video and news pages, inside our iOS and Android mobile App pages, across desktop and mobile browsers and inside our Facebook Instant Articles.

Choose a Magazine Advertising Package

The magazine advertising packages we offer.

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