Statistics

Advertising with IMB is a fantastic way to reach a huge audience with a dedicated interest in Mountain Bike.

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Last Updated: Fri 22nd Nov, 2019 @ 18:39 Europe/London

This page gives an overview of our statistics, and an insight into the kind of information we share with our advertisers. All the figures are live and are pulled together using Google Analytics and our own NextStats Program.

Total Page Views [?]
168,987,437
Avg Readership [?]
40,276
Subscribers [?]
47,758
Website Visitors [?]
212,894

Social

The power of social media is obvious and we share our news posts, videos and featured articles across all our channels so your content is guaranteed to reach the right audience.

Facebook
503,328
Twitter
4,572
Instagram
13,556
YouTube
24,500

Mobile App Installs

IMB reaches far and wide by the addition of our mobile Apps for both Apple (iOS) and Android devices. This enables us to reach a far wider audience than just desktop users. The figures shown are users who have downloaded and installed our App and allowed us to send push notifications to their device.

Apple (iOS)
68,198
Android
29,228
Total
97,425

Country Breakdown via Google Analytics

We reached 198 countries in the last two months.

Top Countries
1.United States42.7%
2.United Kingdom19.59%
3.Canada7.39%
4.Australia7.22%
5.Netherlands2.11%
6.Germany2.09%
7.New Zealand1.23%
8.Philippines1.14%
9.France1.12%
10.Italy0.89%
Top Continents
1.Americas51.42%
2.Europe34.51%
3.Oceania8.48%
4.Asia4.32%
5.Africa0.68%

Demographics via IMB Facebook Page

24/7 Statistics

As an advertiser you can log into our own NextStats program 24/7 with a unique user name and password. Once inside you can analyse all your marketing campaigns that you have run with us. Compare adverts; look at Click Through Rates and view a unique Click Overlay feature, which allows you to see exactly where your customers are clicking on your adverts! Below is a click overlay example of a top performing advert.
Page Views
64,795
Clicks
3,443
Click Through Rate (CTR)
5.31%

Where Will My Magazine Advert Appear?

Your advert will dynamically get distrubuted across multiple channels. These include our website video and news pages, inside our iOS and Android mobile App pages, across desktop and mobile browsers and inside our Facebook Instant Articles.

Choose a Magazine Advertising Package

The magazine advertising packages we offer.

  • Platinum
  • Pos: Front of Magazine
  • Product Tests
  • PR and News Posted
  • 4x Weighted App Ad [?]
  • FREE Sponsored Ad [?]
  • FREE Banner Ad
  • Appear as a Featured Brand [?]
  • 24/7 Access to Stats
  • 6x Issue Discount
  • Ad Size: DPS Only
  • Contact Us
  • Gold
  • Pos: Within Articles 1 & 2
  • Product Tests
  • PR and News Posted
  • 3x Weighted App Ad [?]
  • FREE Sponsored Ad [?]
  • FREE Banner Ad
  • Appear as a Featured Brand [?]
  • 24/7 Access to Stats
  • 6x Issue Discount
  • Ad Size: DPS or Single
  • Contact Us
  • Silver
  • Pos: Within Articles 3 & 4
  • Product Tests
  • PR and News Posted
  • 2x Weighted App Ad [?]
  • FREE Sponsored Ad [?]
  • No Banner Ad
  • Appear as a Featured Brand [?]
  • 24/7 Access to Stats
  • 6x Issue Discount
  • Ad Size: DPS or Single
  • Contact Us
  • Bronze
  • Pos: Rest of Magazine
  • Product Tests
  • PR and News Posted
  • 1x Weighted App Ad [?]
  • FREE Sponsored Ad [?]
  • No Banner Ad
  • Appear as a Featured Brand [?]
  • 24/7 Access to Stats
  • 6x Issue Discount
  • Ad Size: DPS, Single or Half
  • Contact Us
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