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ilabb continues to make waves in 2022 with another massive signing. Griffin Paulson brings his gravity-defying style, energy and grit to an already impressive roster of global athletes.

Considered one of the hottest up and coming names on the slopestyle scene, ilabb is pumped to announce our partnership with Griffin Paulson.

The 24 year old Prince George, BC native is constantly pushing the barriers of what’s possible on two wheels and will be bringing his wicked style, countless tricks and amplitude to events around the globe.

“I was hanging out in NZ this winter after crankworx and one night Seadon let me borrow the ilabb commuter bomber jacket. I instantly noticed the quality of the jacket as I put it on and took note of how conformable and sleek it felt. Then after spending some time with the crew, riding some spots, and getting to know everyone, I was eager to join the team.

I couldn’t be more hyped to now be riding for ilabb for the upcoming season! I think it’s some of the most comfortable, stylish, and functional apparel out there, whether you’re on or off the bike. I’m stoked to be representing a company with such a fresh feel and am very excited for what we can accomplish together.” – Griffin Paulson

“We’d for sure all heard about Griffin before Crankworx Rotorua, but he really caught my eye at the event. We’ve been eyeing making global moves for years, so when I met Griff in November I knew he was the perfect athlete to take ilabb to the next level.

He’s got the perfect energy, style and attitude for this team and we can’t wait to see where we go together this year.” – Seadon Baker, Owner & Fearless Leader

Check out Griffin’s social: @griffinpaulson
Learn more about ilabb: ilabb.ca – @ilabbnorthilabb.com – @ilabb

Photographer: Valentin Popineau @popival
Videographer: Adrien Chupeau @adrienchp@sidekickhttp://www.sidekick.contact
Music: @esquisse_beats
Location: La Poma BikePark, BCN Spain

Thu 7th Apr, 2022 @ 6:30 pm

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