Sram – Riding into the Digital Age
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Electronics aren’t the first thing that come to your mind when you think “bicycle”, are they? Wireless connectivity is a growing part of all our lives. It’s no secret that it has improved our lives and given us more freedom, so it only makes sense that we would see those benefits on our bikes. Although we have only begun to scratch the surface of what is possible, digital connectivity is already simplifying our rides, helping both new and seasoned cyclists feel more confident and comfortable to explore their own boundaries in the ever-expanding world of cycling.