Pirelli Partners with Trek’s MTB Teams
Pirelli will supply its MTB tyres to the athletes of the Trek Factory Racing Team. The newly signed 3-year agreement complements the collaboration established in 2020 with Trek’s World Tour road cycling team Trek-Segafredo.
The team will race with Pirelli’s Scorpion XC line of tyres, dedicated to cross country racing, and with the brand-new Scorpion Race EN and Race DH tyres. The athletes of the TREK Factory Racing teams will compete in the most demanding and challenging events of their respective disciplines, such as the newly established UCI MTB World Series.
CONTINUOUS DEVELOPMENT
The partnership with the team will also boost the continuous development of new Pirelli’s MTB tyres aiming for ever greater performance, thanks to an intense and mutual exchange of feedback, validation, in-race and out-of-race tests. These have always been Pirelli’s pillars when it comes to racing.
100% ITALIAN TYRES
In particular, the new Pirelli factory in Bollate (Milan) will play a key role in Pirelli’s partnership with TREK Factory Racing. Here, a new range of racing-oriented Scorpion tyres will be developed and produced. This new range will incorporate technical feedback from the race fields of TREK Factory Racing’s athletes and all other MTB teams directly supported by Pirelli.
A TEAM OF CHAMPIONS
The team, which includes XC, DH and Enduro divisions, boasts a roster of some of the strongest athletes on the circuits, such as 2021 XC World Champion Evie Richards as well as 2021 MTB Olympic Champion and 2022 Swiss National Champion (Short Track) Jolanda Neff. The male counterpart includes Anton Cooper, Vlad Dascalu, Riley Amos, Loris Vergier and Reese Wilson: with their talent, past victories and great preparation, they are ready to reach the top of the podium once again in 2023. As was the case with the livery of the TREK-Segafredo World Tour team – whose partnership has, among other things, led to several commercial operations between the two companies – the TREK Factory Racing 2023 team will sport the Pirelli logo on the chest and sleeve of its jersey.
Matteo Barbieri, head of Pirelli Cycling: “The growing collaboration with a leading company like Trek, with both road and now mountain bike athletes, confirms how happy we have been during our journey together over the past years. This new phase demonstrates how committed Pirelli is to being leaders in the world of competitions, which also function as an open-air laboratory for our own product development. Being able to work with the best athletes allows us to continually advance the technological level of our cycling tyres, produced at the Pirelli plant in Bollate, so that they surpass the quality and performance standard that professional cyclists need, while retaining the adaptability and versatility that amateur riders desire.”
Tim Vanderjeugd, Trek’s global director of sports marketing: “We couldn’t be more thrilled that the Trek Factory Racing mountain bike teams will be working with Pirelli. We’ve seen firsthand how much passion, care and attention Pirelli devotes to racing performance through their partnership with Trek-Segafredo. Expanding that partnership to include the Trek Factory Racing squads was an easy decision. We look forward to helping Pirelli push their products forward while they help us perform at the highest level on the world’s biggest stages.”
