GO3 Camera by Insta360

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GO3 Camera by Insta360

Throughout the years our M badged bikes have evolved and progressed with the sport of downhill racing. Now we’re into a new evolution with a completely redesigned platform as we bring back the M1. Go behind the scenes to see and hear about the development of the new M1 with the INTENSE Factory Racing (IFR) team, mechanics and the ‘main man’ himself, Jeff Steber.

“I saw that if we wanted to get back there (World Cup podiums) that we needed to wipe the slate clean and open up a can of worms.” Jeff Steber, Founder and CEO

“The thing about a six-link high-pivot bike is that you can isolate, adjust and customize every attribute of this bike to where it will ride exactly how you want it to.” Dakotah Norton, IFR

“It does two things that are very hard to do at the same time, and that’s to smash through big bumps but also to be able to pump and generate speed and momentum.” Aaron Gwin, IFR

“The initial goal was to make this bike excel in any conditions, on any track… and after all the years of testing we’ve honestly achieved that.” John Hall (mechanic) and Dakotah Norton, IFR

Mon 20th Nov, 2023 @ 3:30 pm

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