Trust Performance has confirmed Upgrade Bikes Ltd as their distributor for UK and Ireland. This is great news for consumers who can now purchase the Message fork via selected dealers or to arrange test rides.

Retail price for Message fork in the UK is £2,500. Upgrade were keen to point out that this fork will only be available through independent bike dealers as correct installation and setup is key to understanding and enjoying the fork. Dealers are encouraged to apply to Upgrade to become an authorised stockist which gains access to a demo fork program and detailed staff training.

Test riding will be high on the agenda for mountain bikers considering the Trust Message fork and Upgrade are building on a demo events calendar that works in conjunction with their existing Pivot Cycles demo events. The Pivot Trail429 is an ideal bike to test the Message fork on and will debut this month at the Leisure Lakes weekend (this event is already sold out).

  • Leisure Lakes Demo Weekend – Cannock Chase. 23 & 24 March
  • Malverns Classic – Eastnor Park, Ledbury. 14, 15, 16 June
  • Ard Rock Enduro – Reeth, Yorkshire Dales. 3, 4, 5 August

Trust is a new company, notably founded by a trio of industry heavyweights: Dave Weagle (engineer and inventor of suspension designs DW link, Delta link, and Split Link), Jason Schiers (Founder of Enve Composites) and Hap Seliga (Co-founder of US retailing giant, Competitive Cyclist).

Trust’s first suspension product, the Message fork has been more than five years in development and was kept very under wraps until late 2018 when it first surfaced on the internet, creating an international media storm. The Message offers 130mm of travel and works differently from all telescopic forks in that it is engineered to maintain trail (and hence head angle) and increase stability as it is moves though its travel.

Visit to find out more about experiencing or purchasing this fork and to sign up to be told about future demo events.

Thu 14th Mar, 2019 @ 6:30 pm

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