Muc-Off launches Ludicrous AF – the world’s fastest race lube
Muc-Off, the global leaders in bicycle and motorcycle care and performance, proudly introduce the new ‘world’s fastest race lube’, Ludicrous AF.
A marriage of speed and sustainability, this stripped back performance lube uses ingredients derived from renewable sources and is readily biodegradable.
Developed in secret over a number of years by Muc-Off’s in-house R&D Team, alongside INEOS Grenadiers, EF Education-NIPPO, BMC Pro-Triathlon, Canyon//SRAM, and many other teams and athletes, Ludicrous AF is built to tackle the demands of professional cycling. With results supported by independent testing data from high accuracy, multi-torque transmission efficiency testers, New Motion Labs; and pro-race testing data from top teams, this ground-breaking lube has already powered INEOS Grenadiers to win the 2021 Giro d’Italia, plus multiple podium finishes, at some of the world’s biggest races.
This isn’t Muc-Off’s first rodeo when it comes to bike lubricant innovation. Their partnership with Team Sky (now INEOS) goes back many years, with whom they developed Hydrodynamic Lube. Since then, the drivetrain optimisation program and performance focussed lube development has helped contribute to 10 grand tour wins.
Ludicrous AF is a race focussed lubricant. When applied to the chain, it penetrates deep into chain links. As the chain is used, the molecules within the formula react with the surface of the chain, leading to the creation of a fluid sheer plane which helps to reduce friction and thus power loss. The top-secret proprietary formula has self-lubricating capabilities and synthetic polymers, which aid durability and deliver long-lasting and repeatable performance. This means riders can enjoy optimum results mile after mile, in both wet and damp or dry and dusty conditions at a range of temperatures.
Priced at £49.99 / €64.99 / $64.99 for a 50ml bottle, Ludicrous AF is now available for riders to get the full pro experience, from the Muc-Off global dealer network, select e-retailers and direct from http://www.muc-off.com