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e*thirteen Components, a brand with a rich heritage in downhill racing, announces the launch of a new line of MTB wheels for the 2024 season. With a strong commitment to continuous improvement, the brand has meticulously crafted and refined rim profiles, hub designs, and wheel build specifications to offer riders a diverse portfolio of high-performance wheels tailored to specific riding demands.

Key Highlights:

– Diverse Portfolio: The new line of MTB wheels includes the Optimus Trail, Sylvan All Mountain, and Grappler Gravity lines, each designed to cater to specific riding demands, ensuring that every rider finds the perfect match.
–  Enhanced Features: Every element of the new wheels has been carefully considered and improved.
– Proprietary Technology: All wheels are built with e*thirteen’s proprietary rim and hub technologies, and include exceptional tubeless valves and tape offering unique benefits to the end user.

The new line of wheels represents a culmination of over ten years of expertise and feedback from top athletes like Aaron Gwin, ensuring that e*thirteen’s wheels stand up to the most demanding riders and terrain, season after season.

e*thirteens dedication to delivering the best possible rider experience is evident in the meticulous design and engineering of these new MTB wheels. The brand’s commitment to innovation and performance is further exemplified by the introduction of two e-MTB specific wheels, optimized for light trail e-bikes and heavier full-power e-bikes.

Launching the new line of MTB wheels reaffirms e*thirteen Components’ position as a leader in wheel technology, offering riders a range of high-quality, performance-driven options to elevate their riding experience.

Joel Peters, CEO of e*thirteen, said:

“We at e*thirteen are thrilled to introduce our latest line of MTB wheels for the 2024 season — our team has put exceptional effort into these wheels, and it shows in the quality and detail. These wheels set a new standard in performance and engineering integration — we’re excited for riders around the globe to experience the difference these wheels make, every time they hit the trails.”

Fri 26th Jan, 2024 @ 9:30 pm

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