October 2016...we shipped our first pair of FR-01’s. Since then it’s been a crazy ride, the footwear business is a tough one for small brands and we feel lucky to have made it through until now, we could not have done it without the ongoing support of our customers.
Over the last six months the emails have been flooding in asking when the shoe will be re-stocked....well...unfortunately the FR-01 will no longer be produced once these remaining pairs have gone.
However...work is underway on some exciting new developments for 2019. Because we like to do things obsessively here (nothing to do with habitual procrastination!) we don’t expect new products to be ready until Summer 2019. But rest assured, something exciting has been cooking at our design studio in the French Alps. Expect some evolution in materials, grip and modular offerings and a continuation of our purpose built best-fitting MTB footwear.
Thanks for your continued support
#mtb #mountainbike #downhill #enduromtb #sneakers #flatpedals
OWN - Only What's Necessary is with Rivieride.
The @rivieride boys paid us a recent visit to the OWN design lab and to shred the local trails around lake Annecy. Check out the full video edit and journal here: https://www.pinkbike.com/u/Variable-Visual/blog/owns-journal-chilling-in-annecy.html
Creators of innovative and progressive mountain bike footwear.
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Only What’s Necessary (OWN), is a British design duo, now based in Annecy, France, pushing to create something unique and functional in the world of mountain bike footwear. I’d seen hints of these shoes floating around cyber space and was really excited to get my hands on something that wasn't just your run-of-the-mill, same-as-every-other-pair, mountain bike shoes. The FR-01 is…