Expect nothing less than the ultimate ride from your favorite bicycle brand – engineered in Germany, tested by pros, built in Taiwan. MERIDA. MORE BIKE.
MERIDA’s company founder Ike Tseng (1932–2012) was a very honourable person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that not any bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly afterwards in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.
In 2013, MERIDA celebrates its 25th anniversary – and justifiably so, we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production competence, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping elite pilots like the MTB riders of the MULTIVAN MERIDA BIKING TEAM or the pro road racers of the TEAM LAMPRE-MERIDA with top-level “working tools” scoring highest athletic honours very regularly.
On the occasion of this successful quarter of a century, we are also proud to present our customers a new appearance of the brand MERIDA with Model Year 2014: MORE BIKE. Because a MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.
Mr. William Jeng
Senior Vice President Merida Industry Co., Ltd.
Merida Industry Co., Ltd. is located in Yuanlin, Taiwan. The company was founded in 1972 by Ike Tseng (1932-2012) and started to produce its first bikes on July 10th, 1973. By now Merida is well known for its German engineered high quality bikes both off- and on-road as well as in terms of leisure and urban biking. There are two more production locations in Shenzhen and Shandong (PRC). This is the offcial company fanpage, guided by the marketing department located in Germany.
To build any kind of bike with the uncompromising demand to build it without compromises!
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