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Team Lapierre Gravity Republic experience a rollercoaster of emotions in episode 3, from Bruni crashing out in sight of his first win, to the parting of ways with Blenkinsop after 5 seasons, prior to a run of form, there’s always something going on off and on the track!

Episode 3 looks at the dramatic race in Leogang where Loic experiences arguably his most important lesson of his race career so far. We then move to North America where Sam Blenkinsop outlines his plans for next season as well as hitting form at just the right moment!

“Following the great success of the 2013 season, Creative Concept has spent another year on the UCI Downhill Mountain Bike World Cup documenting the Lapierre Gravity Republic team in 2014.

Written and Directed by Aaron Bartlett, narrated by Rob Warner and headed by elite riders Loic Bruni and Sam Blenkinsop alongside Emmeline Ragot and Loris Vergier, we take a step behind the glamour of the motocross style pit setup and into the personal lives and relationships behind the World’s number 1 Downhill Mountain Bike team. Throughout a roller coaster season of ups and downs, emotions run high and dreams can be shattered in an instant as the team push for their first ever elite male winner on the World stage.

Follow the team’s journey from their humble beginnings at Q Bikes in 2005, through to the huge state of the art setup first introduced in 2012 and onto the present day, as well as getting to know all the amazing riders who have come and gone in-between.

But is it really all about winning? Check out Episode 1 of A Life Worth Winning…


Loic Bruni
Sam Blenkinsop
Emmeline Ragot
Loris Vergier

Also Starring:

Cam Cole
Danny Hart
David Vazquez

Life on Wheels – A Life Worth Winning is proudly supported in 2014 by the following companies:

– Lapierre Cycles (Facebook.com/CyclesLapierre)
– SRAM (@SramMTB , Facebook.com/SramMTB)
– Dainese (@dainese , Facebook.com/daineseofficial)

We’d also like to thank Pure Agency and Team Lapierre Gravity Republic as well as Red Bull for their help, without which this project would not be possible.

Stay tuned to @CreativeCncpt on Twitter and Facebook.com/Creativeconcept.tv for all the latest news.

Fri 21st Nov, 2014 @ 5:30 pm

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