Trek will be opening the doors of the 2014 Trek World product launch to the public for the first time in its UK history. Traditionally limited to retailers, Trek World offers members of the cycling community the rare opportunity to discover the latest products and innovations from Trek and Bontrager, before they are available to buy in stores.

The Trek World Open Day will be held on July 20th, 2013 from 9:00am until 4:00pm, and will take place in hall three of the Silverstone Wing at Silverstone Circuit in Towcester. Visitors to the show will see the complete range of 2014 Trek bikes, including the recently launched Fuel EX 29er and Remedy 29er, all-new Bontrager parts and accessories, and the outstanding Project One program, now available for both road and mountain bikes.


In addition to product displays, presentations will take place throughout the day, offering demonstrations of the Trek Certified Fit process, and the informative “Ladies’ Night” lecture. Attendees will be able to enter to win a free fitting from a Trek fit expert.

Entry will be free to those who pre-register, with a £5 charge at the door for visitors who do not book in advance.

Visitors wishing to pre-book to attend Trek World can invite up to four additional people to include during registration. Please note that all members of a party will need to arrive and sign in with the individual who has made the booking.

Register here.

Parking is available on site at Silverstone Circuit. One free parking space is included with each booking. Additional vehicles will cost £5 (cash on entry) to park.

For additional information email

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