The Unsung Heroes | The DMR AXE Crank | Cape Town, SA.
There’s a part of every bike which goes often unnoticed, sometimes abused and rarely celebrated. It’s at the very core of your bike. It deals directly with everything you throw at it. Pumping forces, pedalling forces…even smashing rocks and casing jumps. It’s a part which you fit and forget, however it truly is the unsung hero of your very bike.
For this reason we took Brendan Fairclough and Olly Wilkins out to Cape Town. An opportunity to give back to the product which provides us with so much joy without any glory. Finally the unsung heroes get their 5 minutes in the sun… The cranks that is! The AXE cranks.