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Well, 25th of August it's fast approaching and we're super excited. Here is a nice little teaser for you guys. Stay tuned! #yourtimetoovercome #rideformula

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The more we share the more we have. 25.08.2017 #yourtimetoovercome #rideformula

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A new journey is about to begin. 25.08.2017 #yourtimetoovercome #rideformula

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#whistler never disappoints. Alex Cure Enduro World Series #rideformula pic by Matthew DeLorme Photography

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We're coming! 25.08.2017 #yourtimetoovercome #rideformula

Formula posted a link
6 days ago

Alba Distribution web site is live! They're our new distributor for #canada and they're based in #whistler. We're so #stoked to work with this amazing group of people. #rideformula

In 1972, when in Europe, and in a particular way in Italy, motocross and enduro were emerging, in Prato, Tuscany, in the heart of that Italy where the imagination of some of the greatest people in history of motorcycle industry became reality, AIM was born, a firm whose innovations will leave their mark in the world of enduro and moto cross competitions. AIM is an adventure lasting fifteen years, studded with successes and innovations which are still used today in the motorcycle world.Towards the end of the eighties, however, a new discipline emerged globally, ready to open doors in a future that was still unknown, mountain biking. In 1987, Formula was born, devised by the same minds which had made AIM a reference in the motorcycling world, born from the same passion. The goal of this group of men and women is simple and at the same time pioneering, bringing technology of the motor world into the mountain biking one. In other words, Formula was born with the intention of becoming innovation leader.

1993 is a year which determines a rebirth in the world of mountain biking, almost year zero. Formula takes an indisputable leading role in this innovation. With the introduction of the Standard, the first hydraulic disc brake in history was created, studied exclusively for mountain bike use. At that point, the bike world changed for ever.

In the years which followed the introduction of the Standard, our brakes conquered, one by one, all the most prestigious titles in mountain bike competitions. These are the years of the epic models such as Evolution, B4 and ORO.

Thanks to the help of the numerous athletes who we have supported with passion and dedication, over the years we have contributed to the conquest of numerous downhill world titles.

A history created from devotion and love for the racing world, an aspect of our character which we have always had. In a few years’ work, our designers achieved the aim which they had set for themselves, to make Formula brakes the milestone for the world of mountain biking, both from the point of view of performance and of quality construction. We had achieved an important goal, we had revolutionized the way to ride bikes forever.

2012, was for us, a moment to face e great, new challenge. We have always been very much involved in the world of suspensions. Since the times of AIM, our designers have worked closely with some of the greatest producers of suspensions in the world. In 1993, we produced our first shock absorbers for motorbikes. The quantity of knowledge accumulated over the years and the entry of new specialists in the Formula family marked with natural flare the next step, that of shock absorbers for mountain bikes. This marked a return, not a beginning. In the motor trial world, today, our forks are considered the milestone for the discipline. Once again, we adopted a strategy which had already proved its success in the past, bringing our motor biking background into the world of mountain biking. The success obtained from entering the mountain bike suspensions world marked a new horizon for us, which led us to take on the production of a wider range of mountain bike components.

Made in Italy is a brand which we use with pride, and we exemplify it in the deepest sense of the word. Made in Italy means joining the great tradition of Italian engineering. Leonardo Da Vinci, the first engineer in history, was born and raised just a few kilometres from our general headquarters in Prato. This history can be felt in the air, we are children and heirs of that tradition of Italian designers who for centuries have innovated in all technical fields and continue to do so today. We are what we are today because we are aware of the road which has brought us here.We have thought of, devised, and taken on challenges, we have got our hands dirty, we have made mistakes, we have started again and we have achieved results which at one time would have been unthinkable. In this way, we will continue to innovate today, still following an age-old lesson, but still at the same time, avant-garde.

“Wisdom is the true daughter of experience” – Leonardo da Vinci
Company overview
Formula S.a.s. di "Formula Group S.r.l." & C. Via Erbosa, 63 - 59100 Prato (ITALIA)
Tel. +39 0574.603.609 Fax. +39 0574.611.046
PEC: / Cap. Soc. 500.000,00 € i.v.
Reg. Imprese Prato / C.F. / P.I. 02081070977

Page Owner: To edit this page simply visit Formula and update your About > Page Info section. Changes you make there will sync to this page after a few hours.

Mountain Bike Reviews - Formula Thirty Five 160mm 2017
Mountain Bike Reviews - Formula Thirty Five 160mm 2017
Formula Thirty Five

Formula originated from the Motorcross scene in 1972 although better known in those days as ‘AIM’. AIM was profoundly respected for their innovative style which Formula has remained faithful to and kept al...

2 weeks ago | 1:21

Hells bells! You want some raw, do ya? Strap your headphones on tight, crank up the volume to eleven and soak your eye juices in this weapons-grade shreddit. D...

4 months ago | 6:6

How do you eek out every last ounce of performance from your suspension set up without having to spend hours testing and tuning? Formula introduces the CTS sys...

4 months ago | 3:2

A near indestructible gravity wheelset? We're all ears! Formula announce the release of the Linea G gravity wheelset. The fastest line is a line without compro...

4 months ago | 3:20

Another insight into the weather related carnage that was EWS Rotorua, this time from the Team BH Factory team. EWS in Rotorua was one of the toughest races in...

9 months ago | 04:39

Have you ever really wanted to do go to an event but left it too late to get a ticket? Yeah, so have we! Unfortunately for Graham Beaumont he's done it with th...

10 months ago | 5:0

Get lost with these guys in the Stelvio National Park, Italy, as they go in search of chilly Alpine mountain adventures, prime trails and cockle-warming log fi...

12 months ago

Formula have undergone a complete rebranding process this year, as well as launching some entirely new products too. A more modern look to the logo and branding...

12 months ago | 2:4

New wheels from the Italian purveyor of finer things Formula... The Linea wheelset is light, fast and features an all new hub too. With Boost hub options, 29,...

1 year ago | 01:14

Such a feel good video! Join Vinent Pernin on a blast through his local woodland trails aboard the Meta V4 as he rails and jumps his way though autumn leaves....

1 year ago | 04:46

Got a head for heights and ready for a mountain biking adventure from snow-capped mountains to the depths of the Verdon Gorge? Taking us from crisp, blue Alpin...

2 years ago | 03:00

Welcome to a smooth Mediterranean Monday morning. Kick back and remember the good times of the weekend with Nicolas Tikhomiroff and Narbaix as they drop throu...

2 years ago | 02:30

What a Christmas treat this is! Vincent Pernin proves that it's not just skiers, boarders and fat bikes ruling the snow with this sublime film from Commencal B...

Issue 46

2017 is looking to be a stellar year for new bikes for all budgets and technologies. Here we have a budget bouncer from Marin, Merida's top end e-bike, the latest Nukeproof Mega, and a keep-it-real hardtail from Commencal. We’ve also got the excellent Formula 35’s on test too!

6 months ago

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Superstar Components Wheels and Pedals


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