Here you are, brought to you by Orange Bikes and Cut Media: “It Is What It Is”

A dimly lit workshop in the centre of Halifax is an unlikely backdrop for an art studio, twisting and manipulating aluminium, forming complex shapes to create a pure simplicity – the bike frame. Proper engineering is a dark art in a world of sterile outsourced manufacturing. A black box of production, it was about time someone gave an updated snapshot into the people and processes that bring an Orange bike to life. Cockney, Francis and Toddy bend and join aluminium using timeless skill and modern ingenuity, but getting them to explain what they do is no easy task. In steps TT legend and engineering ambassador to the people, Guy Martin.

A man of mechanical dexterity and dubbed the modern day Fred Dibnah, Guy phrases the questions nobody else would think to ask. Not afraid to state the obvious, he disseminates each step and shows exactly how a Five goes together. Banter in the workplace? Just a bit boy…

The usual factory video? Produced and innovatively shot by the legends at Cut Media, this is no ordinary tour. Finally available to watch in its entirety, settle down with a brew and hit play…

Guy Martin is a British motorcycle racer and truck mechanic. Primarily a man of the road, he’s one of the World’s most talented riders and a constant favourite at the Isle of Man Tourist Trophy. Worldwide recognition through TT3D showed him at his witty and charismatic best, with his TV debut on BBC One’s The Boat that Guy Built taking him to the mainstream. A man obsessed with industrial processes and the intricacies of manufacturing, Cut Media thought he’d be the ideal candidate for an Orange Bikes factory documentary.


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