100%

100%

Brand | 196,068

100% posted a video
3 days ago

We had a great time with everyone that came out for the official launch of the Armega Goggle just a few weeks back. Here’s a taste of what you may have missed.
🎥- @chasecurtis_
#ride100percent #Armega #UltraHD #worththewait #anewera #goggles

100% posted a photo
4 days ago

The Armega features one of the quickest lens change systems available with two quick-release hinges and six point locking tabs to ensure optimal safety.
#ride100percent #Armega #aNewEra #wedelivervision #goggles

100% posted a video
5 days ago

@kade_2000 doing his thing on two wheels. A playful spirit unmatched by any.
#ride100percent #mtbgear #mtb

100% posted a video
5 days ago

Out for an everyday spin with @coltonhaaker
#ride100percent #racecraft #goggles #moto

RIDE 100% added 12 new photos — with Billy Bolt Racing and 2 others in Mende, France.
RIDE 100% added 12 new photos — with Billy Bolt Racing and 2 others in Mende, France.
5 days ago

Trèfle Lozérien AMV is France's most-prestigious Classic Enduro. Running 33 years, 2019 was arguably one of the toughest in recent memory when the 600-plus competitors were greeted with continual rain and often fog for the majority of the 719 kilometres across 3 days.

Jamie McCanney powered his way to 2nd, Christophe Nambotin 7th and Billy Bolt 15th.

📷- Future7Media
#ride100percent #goggles #enduro #iridewess

100% posted a video
6 days ago

Out for an average day spin with @coltonhaaker
#ride100percent #racecraft #goggles #moto

100% posted a video
1 week ago

The moments that make all the blood, sweat and tears worth it. The same ones that will make one want to put even more work in to achieve the next. Just ask @loicbruni29
A true 100% moment
🎥- @filmsmithmedia
#ride100percent #howmucheffortdoyougive #victory

100% posted a photo
1 week ago

The key to ultimate clarity 🔑
Built into the Armega Goggle, our signature Ultra HD lenses integrate with a shatterproof and impact resistant polycarbonate material molded specifically for zero optical distortion. The result is a lens that’s engineered to maximize protection while maintaining the clearest, most accurate vision on the track. See for yourself now at http://www.ride100percent.com/Armega
📸- @aaronbhall
#ride100percent #see100percent #armega #goggles #ultrahd

100% posted a photo
2 weeks ago

Experience definition and subtlety never before viewed through the lens of a goggle. Add to that our proprietary HiPER contrast–enhancing lens technology and you’ll feel the depth of terrain as you’re commanding past it. Available with the all new Armega goggle.
📸- Aaron Brimhall
#ride100percent #see100percent #armega #goggles

100% posted a photo
2 weeks ago

See more of what matters ⚡️
The all new Armega goggle
📸- Aaron Brimhall Photography
#ride100percent #see100percent #armega #goggles

About
100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - www.ride100percent.com
Description
100%, "How much effort do you give?"

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.

"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."

This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.

As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."

General info
For all sponsorship questions email us at ridersupport@ride100percent.com
Category
Sportswear Store
Phone
(619) 876-4202
Price range
$$

Brand Owner: To edit this page simply visit 100% and update your About > Page Info section. Changes you make there will sync to this page after a few hours.

5 days ago

Crankworx is much more than “just” a festival where visitors can watch the world’s best mountain bikers in action. Throughout the five-day event there will…

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Wars have been started over lesser questions! Which side of the fence will you come down on? Downhill MTB British Champ and Madison Saracen rider…

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Bringing you some of 2019's very best 'oh sh*t' moments, this is a #WipeoutWednesday to take home and cherish forever. Particular highlights: the 2min mark…

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3 weeks ago | 3:30

So you had a top weekend out riding but now it's only Tuesday and the pleasures of smahing down another immense trail seem so far…

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3 months ago | 2:6

It's Knot every day you get to Know about a Knolly Bikes edit (groan)... A band outing yields some epic riding in sumptuous surroundings for…

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3 months ago | 3:6

Just when we thought we'd seen it all #wipeoutwednesdays comes back at us for more, kicking down the front door, drinking our last beer and…

1,597
3 months ago | 1:40

Maker of mouth-watering mountain bikes, YT Industries presents the brand new TUES 29. You'd be hard pushed to find anything quite as aesthetically pleasing as this…

43,628
4 months ago | 1:2

Cube Bikes' Global Squad Team expands its offering for 2019 with the new faces of Phil Atwill and Gaëtan Vigé to join Max Hartenstern. The…

3,309
4 months ago | 2:21

They might not be able to buy a beer, drive a car, or even reach the top shelf of the fridge but these two ripper nippas…

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4 months ago | 0:37

Oh yikes, he's coming in hot! This failed gap jump is so bad that his grandchildren are going to be feeling it for years to…

70,379
5 months ago

Trek Bicycle announced today the creation of the all-new Trek Factory Racing Downhill team. Like other programs under the Trek Factory Racing banner, the new…

177
6 months ago | 3:35

He didn't want that bike anyway! Ever launched yourself down a tricky bit of trail or over-committed to a feature, only to find out too…

62,378
Issue 57

More images with no particular place to call home this issue!

3 months ago
Issue 56

We catch up with Alastair Beckett, bike designer extraordinaire, and responsible for some of the most successful bikes on the race circuit. Alistair talks about bike design, the rise of the high pivot bike and what the future may hold for mountain bikes.

7 months ago
Issue 56

More images with no particular place to call home this issue!

7 months ago
Issue 55

Win a GoPro Hero6 camera this issue!

9 months ago
Issue 55

The Tweed Valley has come of age. No longer just a trail centre, the valley offers such a vast amount of riding it is hard to ignore and is drawing visitors from around the globe. From downhill to XC and everything in between, is this the finest British mountain bike destination?

9 months ago
Issue 55

From privateer to Factory pro, Katy Winton has experienced the full gambit of Enduro racing and now sits firmly at the top level with the fastest racers in the world. Ewen Turner catches up with her at the British Champs and finds out how life has changed since the early days.

9 months ago
Issue 54

Damian Rosso puts down the skis and escapes the end of the winter in France, heading to Montreal then Vermont to ride some lesser known spots and have some adventures at Highland Bike Park.

11 months ago
Issue 54

It's been an exciting start to the World Cup season with new winners, new venues, injuries, and crashes galore. The FS Funn Factory team are here to give us the latest on the first three rounds of action from the world stage.

11 months ago
Issue 53

More images with no particular place to call home this issue!

1 year ago
Issue 52

More images with no particular place to call home this issue!

1 year ago
Issue 50

Hidden in the South West of England, Exmoor is a sleepy national park frequented mostly by seaside holidaymakers. Ewen Turner takes a trip to race the Ex Enduro and finds out there is another side to Exmoor, one that involves fantastic trails, good times and great people.

2 years ago
Issue 50

Ben Winder heads down to the Italian Riviera to soak up the sun and atmosphere surrounding the final race in the Enduro World Series Calendar. Between espressos he explores the racing and finds out quite how difficult and tight the racing is at the top level of enduro.

2 years ago
3 years ago

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