Brand | 194,082

100% posted a photo
1 day ago

A poker face from @daniel87oss is rare, but one along with his Speedcrafts on means it’s time to tear some legs off.
📸- @veloimages
#ride100percent #BORAhansgrohe #speedcraft #performanceeyewear

100% posted a photo
2 days ago

Casual comfort with Aaron Plessinger

100% posted a photo
3 days ago

Red retained 🔴
👤- Colt Nichols
📸- Jeff Kardas
#ride100percent #racecraft #goggles #sx

RIDE 100% shared Crankworx's post.
4 days ago

100% Dual Slalom returns to all Crankworx events and we couldn’t be more excited. #longliveslalom

RIDE 100% added 28 new photos — in Lima, Peru.
RIDE 100% added 28 new photos — in Lima, Peru.
5 days ago

The 2019 Dakar was one tough and intense adventure in the dunes of Peru. Big congrats to all racers who made it to the finish in Lima...
#ride100percent #rally

100% posted a photo
5 days ago

With you when needed; the S2.
📸- Dave Trumpore
#ride100percent #s2 #eyewear

100% posted a video
6 days ago

Some walk, Peter Sagan hops
Peter showing off his skills
#ride100percent #petersagan #gopro

RIDE 100% shared Miranda Miller's post.
6 days ago

Miranda Miller has defied expectations, outperforming and claiming some of the most prestigious titles in the world. Throughout her career one thing has remained consistent, she always gives 100%. We are happy to be a part of her program.

100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - http://www.ride100percent.com
100%, "How much effort do you give?"

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.

"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."

This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.

As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."

General info
For all sponsorship questions email us at [email protected]
Sportswear Store
(619) 876-4202
Price range

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GoPro Hero 6 Black Action Camera


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A Whole Bunch of Goodies from DMR Bikes


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Exposure Joystick M12 Legendary Bike Light


Issue 50 Thu 21st Dec, 2017

Protective Gear From Bluegrass Eagle


Issue 49 Wed 25th Oct, 2017

Complete Riding Outfit From Cube


Issue 48 Sat 19th Aug, 2017

GoPro Hero 5 Black Action Camera


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Complete Riding Outfit from Vaude


Issue 46 Mon 17th Apr, 2017

Rinsekit Black Pressurised Portable Washer


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GoPro Hero 5 Black Action Camera


Issue 44 Fri 16th Dec, 2016

GoPro Hero 5 Black Action Camera


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GoPro Hero 4 Session Camera


Issue 42 Mon 22nd Aug, 2016

Range of Top Riding Kit From Dainese


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Set of LTR Boost Forks From Lauf


Issue 40 Mon 20th Jun, 2016

Some Fantastic Riding Gear From Fox


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Set of Riding Gear from LEATT


Issue 38 Thu 17th Dec, 2015

Complete Night riding Setup from Exposure Lights


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Complete Riding Package From ION


Issue 36 Mon 24th Aug, 2015

One of Three Osprey Escapist Packs

Dan, Joe and Edgar

Issue 35 Thu 18th Jun, 2015

Complete Riding Kit from Endura


Issue 34 Sat 18th Apr, 2015

Pair of Adidas Evil Eye Evo Glasses


Issue 33 Tue 17th Feb, 2015

GoPro Hero4 Silver Edition


Issue 32 Thu 18th Dec, 2014

Load of Riding Gear from Cube


Issue 31 Fri 17th Oct, 2014

Sweet Set Up from Deity Components


Issue 30 Mon 18th Aug, 2014

661 Recon Helmet, Gloves and T-Shirt


Issue 29 Thu 26th Jun, 2014

Set of DMR Accessories


Issue 28 Wed 16th Apr, 2014

Set of X-Fusion Sweep RL2 160mm 27.5 Forks!


Issue 27 Fri 14th Feb, 2014

Complete Set of Riding Kit from IXS


Issue 26 Mon 16th Dec, 2013

Bontrager Rhythm Elite TLR Disc Wheelset


Issue 25 Wed 16th Oct, 2013

Reflex Mk2 and a Diablo Mk5 Light from Exposure


Issue 24 Mon 19th Aug, 2013

Pedros Apprentice Tool Kit


Issue 23 Mon 17th Jun, 2013

Superstar Components Wheels and Pedals


Issue 22 Tue 16th Apr, 2013

Brand New iPad Mini


Issue 21 Fri 15th Feb, 2013

Go Pro 3 and Goodies From One Industries


Issue 20 Sun 16th Dec, 2012

Box Full of Goodies From Cube


Issue 19 Tue 16th Oct, 2012

Complete O'neal Riding Kit


Issue 18 Wed 15th Aug, 2012

Osprey Raptor 14 Pack and Swann HD Freestyle Camera


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