100%

100%

Brand | 194,082

100% posted a photo
1 day ago

A poker face from @daniel87oss is rare, but one along with his Speedcrafts on means it’s time to tear some legs off.
📸- @veloimages
#ride100percent #BORAhansgrohe #speedcraft #performanceeyewear

100% posted a photo
2 days ago

Casual comfort with Aaron Plessinger
#ride100percent

100% posted a photo
3 days ago

Red retained 🔴
👤- Colt Nichols
📸- Jeff Kardas
#ride100percent #racecraft #goggles #sx

RIDE 100% shared Crankworx's post.
4 days ago

100% Dual Slalom returns to all Crankworx events and we couldn’t be more excited. #longliveslalom

RIDE 100% added 28 new photos — in Lima, Peru.
RIDE 100% added 28 new photos — in Lima, Peru.
5 days ago

The 2019 Dakar was one tough and intense adventure in the dunes of Peru. Big congrats to all racers who made it to the finish in Lima...
#ride100percent #rally

100% posted a photo
5 days ago

With you when needed; the S2.
📸- Dave Trumpore
#ride100percent #s2 #eyewear

100% posted a video
6 days ago

Some walk, Peter Sagan hops
Peter showing off his skills
#ride100percent #petersagan #gopro

RIDE 100% shared Miranda Miller's post.
6 days ago

Miranda Miller has defied expectations, outperforming and claiming some of the most prestigious titles in the world. Throughout her career one thing has remained consistent, she always gives 100%. We are happy to be a part of her program.
#ride100percent

About
100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - http://www.ride100percent.com
Description
100%, "How much effort do you give?"

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.

"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."

This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.

As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."

General info
For all sponsorship questions email us at [email protected]
Category
Sportswear Store
Phone
(619) 876-4202
Price range
$$$

Page Owner: To edit this page simply visit 100% and update your About > Page Info section. Changes you make there will sync to this page after a few hours.

1 week ago | 0:37

Oh yikes, he's coming in hot! This failed gap jump is so bad that his grandchildren are going to be feeling it for years to…

61,545 views
2 weeks ago

Trek Bicycle announced today the creation of the all-new Trek Factory Racing Downhill team. Like other programs under the Trek Factory Racing banner, the new…

192
1 month ago | 3:35

He didn't want that bike anyway! Ever launched yourself down a tricky bit of trail or over-committed to a feature, only to find out too…

30,242 views
1 month ago | 3:25

Becoming the best at any sport is obviously really hard! It’s not just about being the fittest, strongest or having the most skill - the…

5,493 views
1 month ago | 4:42

Unbelievably it's almost 2019, and to celebrate that fact Crow90 has created another stunning MTB combo edit for us all to gorp at! Watch this…

63,851 views
2 months ago | 10:7

Heads up suckah, these epic MTB fails are coming thick and fast! We dive head first into another fat stack of stacks with another vintage…

1,770 views
2 months ago | 3:27

Whoa on there you happy-go-lucky riders, have you no respect for gravity and pain? When a ride starts to go a bit wrong and the…

16,095 views
2 months ago | 2:41

Autumn and winter riding in Europe is a little different from other parts of the world, where trails are frequently closed for the season. Danny…

335 views
3 months ago | 8:20

Warning: contains a few choice words and a bloke making some really nasty noises post-smackdown! #WipeoutWednesday delivers yet another tale of mountain bike woes, but…

26,553 views
3 months ago | 4:16

Without doubt this is some of the greatest drone footage you will have ever seen from a bike event - Audi Nines brings the goods…

4,572 views
3 months ago | 6:51

We didn't decide to be the enfant terrible of the family, we just are, and that’s that! The CLASH is the perfect bike for the new generation…

81,152 views
3 months ago | 4:54

You know what time it is! It's Wednesday, wipeouts have occured... it's #WipeoutWednesday! Get ready for a fat stack of crashes ya'll. It's MTB crash…

162,154 views
Issue 56

We catch up with Alastair Beckett, bike designer extraordinaire, and responsible for some of the most successful bikes on the race circuit. Alistair talks about bike design, the rise of the high pivot bike and what the future may hold for mountain bikes.

3 months ago
Issue 56

More images with no particular place to call home this issue!

3 months ago
Issue 55

Win a GoPro Hero6 camera this issue!

5 months ago
Issue 55

The Tweed Valley has come of age. No longer just a trail centre, the valley offers such a vast amount of riding it is hard to ignore and is drawing visitors from around the globe. From downhill to XC and everything in between, is this the finest British mountain bike destination?

5 months ago
Issue 55

From privateer to Factory pro, Katy Winton has experienced the full gambit of Enduro racing and now sits firmly at the top level with the fastest racers in the world. Ewen Turner catches up with her at the British Champs and finds out how life has changed since the early days.

5 months ago
Issue 54

Damian Rosso puts down the skis and escapes the end of the winter in France, heading to Montreal then Vermont to ride some lesser known spots and have some adventures at Highland Bike Park.

7 months ago
Issue 54

It's been an exciting start to the World Cup season with new winners, new venues, injuries, and crashes galore. The FS Funn Factory team are here to give us the latest on the first three rounds of action from the world stage.

7 months ago
Issue 53

More images with no particular place to call home this issue!

9 months ago
Issue 52

More images with no particular place to call home this issue!

11 months ago
Issue 50

Hidden in the South West of England, Exmoor is a sleepy national park frequented mostly by seaside holidaymakers. Ewen Turner takes a trip to race the Ex Enduro and finds out there is another side to Exmoor, one that involves fantastic trails, good times and great people.

1 year ago
Issue 50

Ben Winder heads down to the Italian Riviera to soak up the sun and atmosphere surrounding the final race in the Enduro World Series Calendar. Between espressos he explores the racing and finds out quite how difficult and tight the racing is at the top level of enduro.

1 year ago
Issue 50

More images with no particular place to call home this issue!

1 year ago
2 years ago

Featured Brands

Vaude
114,911
NS Bikes

Poland

168,410
Submit a Brand
×

Subscribe it's Free!

Win a Fresh IMB Organic Hoody and T-Shirt this issue in our FREE subscriber prize draw.

By subscribing you will not only be first to read the mag but automatically entered into the prize draw every issue!

Draw closes on Wed 20th Feb, 2019
First name is required.

By subscribing you are agreeing to our Privacy Policy

Subscribe Another
Fresh IMB Organic Hoody and T-Shirt

Issue 55 Fri 19th Oct, 2018

GoPro Hero 6 Black Action Camera

Rob

Issue 54 Mon 20th Aug, 2018

A Load of Protection Gear From SixSixOne

Sam

Issue 53 Wed 27th Jun, 2018

GoPro Hero 6 Black Action Camera

Mitch

Issue 52 Mon 30th Apr, 2018

A Whole Bunch of Goodies from DMR Bikes

David

Issue 51 Fri 23rd Feb, 2018

Exposure Joystick M12 Legendary Bike Light

Rob

Issue 50 Thu 21st Dec, 2017

Protective Gear From Bluegrass Eagle

Rob

Issue 49 Wed 25th Oct, 2017

Complete Riding Outfit From Cube

Conrad

Issue 48 Sat 19th Aug, 2017

GoPro Hero 5 Black Action Camera

Jonny

Issue 47 Sun 20th Aug, 2017

Complete Riding Outfit from Vaude

Laura

Issue 46 Mon 17th Apr, 2017

Rinsekit Black Pressurised Portable Washer

Graham

Issue 45 Wed 15th Feb, 2017

GoPro Hero 5 Black Action Camera

Baz

Issue 44 Fri 16th Dec, 2016

GoPro Hero 5 Black Action Camera

Steve

Issue 43 Thu 20th Oct, 2016

GoPro Hero 4 Session Camera

John

Issue 42 Mon 22nd Aug, 2016

Range of Top Riding Kit From Dainese

Phil

Issue 41 Sat 20th Aug, 2016

Set of LTR Boost Forks From Lauf

Deanne

Issue 40 Mon 20th Jun, 2016

Some Fantastic Riding Gear From Fox

Matthew

Issue 39 Fri 19th Feb, 2016

Set of Riding Gear from LEATT

Steve

Issue 38 Thu 17th Dec, 2015

Complete Night riding Setup from Exposure Lights

Todd

Issue 37 Fri 23rd Oct, 2015

Complete Riding Package From ION

Graham

Issue 36 Mon 24th Aug, 2015

One of Three Osprey Escapist Packs

Dan, Joe and Edgar

Issue 35 Thu 18th Jun, 2015

Complete Riding Kit from Endura

Robin

Issue 34 Sat 18th Apr, 2015

Pair of Adidas Evil Eye Evo Glasses

Stuart

Issue 33 Tue 17th Feb, 2015

GoPro Hero4 Silver Edition

Jon

Issue 32 Thu 18th Dec, 2014

Load of Riding Gear from Cube

Joe

Issue 31 Fri 17th Oct, 2014

Sweet Set Up from Deity Components

James

Issue 30 Mon 18th Aug, 2014

661 Recon Helmet, Gloves and T-Shirt

Sean

Issue 29 Thu 26th Jun, 2014

Set of DMR Accessories

Warren

Issue 28 Wed 16th Apr, 2014

Set of X-Fusion Sweep RL2 160mm 27.5 Forks!

Jim

Issue 27 Fri 14th Feb, 2014

Complete Set of Riding Kit from IXS

Graham

Issue 26 Mon 16th Dec, 2013

Bontrager Rhythm Elite TLR Disc Wheelset

Dave

Issue 25 Wed 16th Oct, 2013

Reflex Mk2 and a Diablo Mk5 Light from Exposure

Dennis

Issue 24 Mon 19th Aug, 2013

Pedros Apprentice Tool Kit

Chris

Issue 23 Mon 17th Jun, 2013

Superstar Components Wheels and Pedals

Matt

Issue 22 Tue 16th Apr, 2013

Brand New iPad Mini

Jason

Issue 21 Fri 15th Feb, 2013

Go Pro 3 and Goodies From One Industries

Craig

Issue 20 Sun 16th Dec, 2012

Box Full of Goodies From Cube

Mike

Issue 19 Tue 16th Oct, 2012

Complete O'neal Riding Kit

James

Issue 18 Wed 15th Aug, 2012

Osprey Raptor 14 Pack and Swann HD Freestyle Camera

Uwe

  1. The Promotion is organised by IMB and the participating brand stated on the subscribe page. You are providing your information to IMB, not the participating brand. The information you provide will only be used for the purpose of facilitating the Promotion and notifying you when new issues of our totally free magazine are released. We will never sell or supply your details to any 3rd parties.
  2. You can opt out of any future emails by clicking the unsubscribe link within the footer of the email at any time.
  3. The winner will be notified by email shortly after the closing date shown. Previous winners will not be eligible to win again until at least three new Promotions have run.
  4. Winners must reply to our email within two weeks or a new winner will be drawn. Please check all spam folders to avoid loosing out.
  5. Participants only need to enter once in order to be eligible for all future prize draws.
×

Share - 100%

×