100%

100%

Brand | 197,970

100% posted a photo
1 month ago

Returning to Whistler for the most popular EWS on the circuit is @samhill13 and his Blake Sunglasses. Ready to take on the rough tracks that Canada has to offer 🔥
📸- @davetrumporephoto
#ride100percent #see100percent #blake #activelifestyle #eyewear

RIDE 100% added 10 new photos — with Graham Jarvis and 3 others.
RIDE 100% added 10 new photos — with Graham Jarvis and 3 others.
2 months ago

Rockstar Energy Husqvarna Factory Racing's Alfredo Gomez, Graham Jarvis and Billy Bolt delivered the goods at the world's toughest Hard Enduro Rallye, Red Bull Romaniacs.

Gomez and Jarvis raced on to the podium in 2nd and 3rd respectively with Bolt placing 6th.

📷 - Future7Media
#Ride100PerCent #goggles #racecraft #redbullromaniacs #enduro

100% posted a photo
2 months ago

A weekend of ups and downs to say the least, but no less than 100% was given from Max Anstie
A 1st turn crash, a big lead with a crash and the 2nd Moto victory, Max ended the weekend on a high note.
📸- Ray Archer
#ride100percent #Armega #goggles #mxgp

100% posted a photo
2 months ago

Hunting for lines is Hugo Frixtalon and his RCore-X kit
📸- Dave Trumpore
#ride100percent #mtbgear #dh

100% posted a photo
2 months ago

Through all the grit, visibility remains a constant. Justin Cooper and his Accuri goggles.
📸- Dave Trumpore
#ride100percent #see100percent #Accuri #goggles #thisismoto

100% posted a photo
2 months ago

Visualize the race before it happens, then see it happen through an Ultra HD lens like Justin Williams and his Speedcrafts.
📸- Nick Evennou
#see100percent #Speedcraft #performanceeyewear #ultrahd

100% posted a photo
2 months ago

An effort rewarded. 🍾
Dylan Ferrandis dominated the weekend even after facing multiple attacks each race to claim the perfect 1-1 in Washougal.
📸- Dave Trumpore
#ride100percent #howmucheffortdoyougive #thisismoto

About
100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - www.ride100percent.com
Description
100%, "How much effort do you give?"

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.

"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."

This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.

As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."

General info
For all sponsorship questions email us at ridersupport@ride100percent.com
Category
Sunglasses and eyewear shop
Phone
(619) 876-4202
Price range
££

Brand Owner: To edit this page simply visit 100% and update your About > Page Info section. Changes you make there will sync to this page after a few hours.

3 months ago

Racing and riding bikes around the world is every kid's dream! So after establishing the Polygon UR Development Team Polygon decided to start the Polygon…

3,750
3 months ago

Sunday 9th June saw the first UK edition of the Bosch eMTB Challenge Series supported by Trek as eMountain Bike riders hit the iconic trails…

22
4 months ago

One minute you're having a soulful, peaceful and all-round wonderful mountain bike ride with your buddies, the next you're lying face down in the dirt…

521,766
4 months ago

Crankworx is much more than “just” a festival where visitors can watch the world’s best mountain bikers in action. Throughout the five-day event there will…

11
4 months ago

Wars have been started over lesser questions! Which side of the fence will you come down on? Downhill MTB British Champ and Madison Saracen rider…

9,466
5 months ago

Bringing you some of 2019's very best 'oh sh*t' moments, this is a #WipeoutWednesday to take home and cherish forever. Particular highlights: the 2min mark…

587
5 months ago

So you had a top weekend out riding but now it's only Tuesday and the pleasures of smahing down another immense trail seem so far…

61,963
7 months ago

It's Knot every day you get to Know about a Knolly Bikes edit (groan)... A band outing yields some epic riding in sumptuous surroundings for…

4,238
7 months ago

Just when we thought we'd seen it all #wipeoutwednesdays comes back at us for more, kicking down the front door, drinking our last beer and…

1,621
7 months ago

Maker of mouth-watering mountain bikes, YT Industries presents the brand new TUES 29. You'd be hard pushed to find anything quite as aesthetically pleasing as this…

48,094
7 months ago

Cube Bikes' Global Squad Team expands its offering for 2019 with the new faces of Phil Atwill and Gaëtan Vigé to join Max Hartenstern. The…

3,690
8 months ago

They might not be able to buy a beer, drive a car, or even reach the top shelf of the fridge but these two ripper nippas…

25,217
Issue 60

More images with no particular place to call home this issue!

1 month ago
Issue 59

Whistler may be famous for its bike park, but there is a huge quantity of riding beyond the confines of the lift-accessed zones. We take a look at arguably five of the best areas and trails to turn the adventure up and leave the park!

3 months ago
Issue 59

More images with no particular place to call home this issue!

3 months ago
Issue 57

More images with no particular place to call home this issue!

7 months ago
Issue 56

We catch up with Alastair Beckett, bike designer extraordinaire, and responsible for some of the most successful bikes on the race circuit. Alistair talks about bike design, the rise of the high pivot bike and what the future may hold for mountain bikes.

11 months ago
Issue 56

More images with no particular place to call home this issue!

11 months ago
Issue 55

Win a GoPro Hero6 camera this issue!

1 year ago
Issue 55

The Tweed Valley has come of age. No longer just a trail centre, the valley offers such a vast amount of riding it is hard to ignore and is drawing visitors from around the globe. From downhill to XC and everything in between, is this the finest British mountain bike destination?

1 year ago
Issue 55

From privateer to Factory pro, Katy Winton has experienced the full gambit of Enduro racing and now sits firmly at the top level with the fastest racers in the world. Ewen Turner catches up with her at the British Champs and finds out how life has changed since the early days.

1 year ago
Issue 54

Damian Rosso puts down the skis and escapes the end of the winter in France, heading to Montreal then Vermont to ride some lesser known spots and have some adventures at Highland Bike Park.

1 year ago
Issue 54

It's been an exciting start to the World Cup season with new winners, new venues, injuries, and crashes galore. The FS Funn Factory team are here to give us the latest on the first three rounds of action from the world stage.

1 year ago
Issue 53

More images with no particular place to call home this issue!

1 year ago
11 months ago
2 years ago
3 years ago

Featured Brands

Rose Bikes

Germany

219,105
×

Share - 100%

×