Brand | 194,585

RIDE 100% updated their cover photo.
RIDE 100% updated their cover photo.
1 week ago

We are proud to unveil our all new protection line.
Ranging from a lightweight xc option to and burly, Level 2 rated option, it is now our job to beat defend in all circumstances with the utmost comfort.
Available worldwide now! http://www.ride100percent.com
#ride100percent #mtbgear #protection

100% posted a photo
1 week ago

We are proud to unveil our all new protection line.
Ranging from a lightweight xc option to a burly, Level 2 rated option, it is now our job to best defend in all circumstances with the utmost comfort.
Available worldwide now! http://www.ride100percent.com
#ride100percent #mtbgear #protection

100% posted a photo
1 week ago

Kitted from head to ankle will also be Pedro Burns and the rest of the Trek Factory Racing team; including Ruaridh Cunningham and Katy Winton.
The Enduro World Series is fast approaching.
#ride100percent #mtbgear #trekfactoryracing

100% posted a photo
1 week ago

More additions to the 100% family get a warm welcome with Emily Batty leading the charge, along with Anton Cooper, Jolanda Neff , Evie Richards and Ellen Noble
The entire Trek Factory Racing team will be running our eyewear and gloves for years to come.
#ride100percent #performanceeyewear #trekfactoryracing

100% posted a photo
1 week ago

With the season ready to fire off, the Trek Factory DH unveiled their new look. We are excited to kit up the boys; Reece Wilson DH athlete, Charlie Harrison, Kade Edwards and Ethan Shandro throughout the season. Ethan Shandro started off with a win and Charlie Harrison_ got his year started with a second; both at Windrock.
#ride100percent #mtbgear #trekfactoryracing

100% posted a photo
1 week ago

Another day at the races with the Accuri Galak.
📸- Dave Trumpore
#ride100percent #accuri #goggles #sx

100% posted a photo
2 weeks ago

Ready to drop in with Zakarias Johansenn, his Aircraft helmet and Racecraft goggles.
#ride100percent #mtbgear

100% posted a photo
2 weeks ago

Today we join and support those who dare to break barriers, disrupt the norm and build up everyone and everything surrounding. Join in celebrating all women in International Women’s Day.
#ride100percent #womensday

100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - http://www.ride100percent.com
100%, "How much effort do you give?"

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.

"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."

This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.

As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."

General info
For all sponsorship questions email us at [email protected]
Sportswear Store
(619) 876-4202
Price range

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4 weeks ago | 2:6

It's Knot every day you get to Know about a Knolly Bikes edit (groan)... A band outing yields some epic riding in sumptuous surroundings for…

4 weeks ago | 3:6

Just when we thought we'd seen it all #wipeoutwednesdays comes back at us for more, kicking down the front door, drinking our last beer and…

1 month ago | 1:40

Maker of mouth-watering mountain bikes, YT Industries presents the brand new TUES 29. You'd be hard pushed to find anything quite as aesthetically pleasing as this…

1 month ago | 1:2

Cube Bikes' Global Squad Team expands its offering for 2019 with the new faces of Phil Atwill and Gaëtan Vigé to join Max Hartenstern. The…

2 months ago | 2:21

They might not be able to buy a beer, drive a car, or even reach the top shelf of the fridge but these two ripper nippas…

2 months ago | 0:37

Oh yikes, he's coming in hot! This failed gap jump is so bad that his grandchildren are going to be feeling it for years to…

2 months ago

Trek Bicycle announced today the creation of the all-new Trek Factory Racing Downhill team. Like other programs under the Trek Factory Racing banner, the new…

3 months ago | 3:35

He didn't want that bike anyway! Ever launched yourself down a tricky bit of trail or over-committed to a feature, only to find out too…

3 months ago | 3:25

Becoming the best at any sport is obviously really hard! It’s not just about being the fittest, strongest or having the most skill - the…

3 months ago | 4:42

Unbelievably it's almost 2019, and to celebrate that fact Crow90 has created another stunning MTB combo edit for us all to gorp at! Watch this…

3 months ago | 10:7

Heads up suckah, these epic MTB fails are coming thick and fast! We dive head first into another fat stack of stacks with another vintage…

4 months ago | 3:27

Whoa on there you happy-go-lucky riders, have you no respect for gravity and pain? When a ride starts to go a bit wrong and the…

Issue 57

More images with no particular place to call home this issue!

4 weeks ago
Issue 56

We catch up with Alastair Beckett, bike designer extraordinaire, and responsible for some of the most successful bikes on the race circuit. Alistair talks about bike design, the rise of the high pivot bike and what the future may hold for mountain bikes.

5 months ago
Issue 56

More images with no particular place to call home this issue!

5 months ago
Issue 55

Win a GoPro Hero6 camera this issue!

7 months ago
Issue 55

The Tweed Valley has come of age. No longer just a trail centre, the valley offers such a vast amount of riding it is hard to ignore and is drawing visitors from around the globe. From downhill to XC and everything in between, is this the finest British mountain bike destination?

7 months ago
Issue 55

From privateer to Factory pro, Katy Winton has experienced the full gambit of Enduro racing and now sits firmly at the top level with the fastest racers in the world. Ewen Turner catches up with her at the British Champs and finds out how life has changed since the early days.

7 months ago
Issue 54

Damian Rosso puts down the skis and escapes the end of the winter in France, heading to Montreal then Vermont to ride some lesser known spots and have some adventures at Highland Bike Park.

9 months ago
Issue 54

It's been an exciting start to the World Cup season with new winners, new venues, injuries, and crashes galore. The FS Funn Factory team are here to give us the latest on the first three rounds of action from the world stage.

9 months ago
Issue 53

More images with no particular place to call home this issue!

11 months ago
Issue 52

More images with no particular place to call home this issue!

1 year ago
Issue 50

Hidden in the South West of England, Exmoor is a sleepy national park frequented mostly by seaside holidaymakers. Ewen Turner takes a trip to race the Ex Enduro and finds out there is another side to Exmoor, one that involves fantastic trails, good times and great people.

1 year ago
Issue 50

Ben Winder heads down to the Italian Riviera to soak up the sun and atmosphere surrounding the final race in the Enduro World Series Calendar. Between espressos he explores the racing and finds out quite how difficult and tight the racing is at the top level of enduro.

1 year ago
3 years ago

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A Load of Protection Gear From SixSixOne


Issue 53 Wed 27th Jun, 2018

GoPro Hero 6 Black Action Camera


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A Whole Bunch of Goodies from DMR Bikes


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Exposure Joystick M12 Legendary Bike Light


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Protective Gear From Bluegrass Eagle


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Complete Riding Outfit From Cube


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GoPro Hero 5 Black Action Camera


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Complete Riding Outfit from Vaude


Issue 46 Mon 17th Apr, 2017

Rinsekit Black Pressurised Portable Washer


Issue 45 Wed 15th Feb, 2017

GoPro Hero 5 Black Action Camera


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GoPro Hero 5 Black Action Camera


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GoPro Hero 4 Session Camera


Issue 42 Mon 22nd Aug, 2016

Range of Top Riding Kit From Dainese


Issue 41 Sat 20th Aug, 2016

Set of LTR Boost Forks From Lauf


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Some Fantastic Riding Gear From Fox


Issue 39 Fri 19th Feb, 2016

Set of Riding Gear from LEATT


Issue 38 Thu 17th Dec, 2015

Complete Night riding Setup from Exposure Lights


Issue 37 Fri 23rd Oct, 2015

Complete Riding Package From ION


Issue 36 Mon 24th Aug, 2015

One of Three Osprey Escapist Packs

Dan, Joe and Edgar

Issue 35 Thu 18th Jun, 2015

Complete Riding Kit from Endura


Issue 34 Sat 18th Apr, 2015

Pair of Adidas Evil Eye Evo Glasses


Issue 33 Tue 17th Feb, 2015

GoPro Hero4 Silver Edition


Issue 32 Thu 18th Dec, 2014

Load of Riding Gear from Cube


Issue 31 Fri 17th Oct, 2014

Sweet Set Up from Deity Components


Issue 30 Mon 18th Aug, 2014

661 Recon Helmet, Gloves and T-Shirt


Issue 29 Thu 26th Jun, 2014

Set of DMR Accessories


Issue 28 Wed 16th Apr, 2014

Set of X-Fusion Sweep RL2 160mm 27.5 Forks!


Issue 27 Fri 14th Feb, 2014

Complete Set of Riding Kit from IXS


Issue 26 Mon 16th Dec, 2013

Bontrager Rhythm Elite TLR Disc Wheelset


Issue 25 Wed 16th Oct, 2013

Reflex Mk2 and a Diablo Mk5 Light from Exposure


Issue 24 Mon 19th Aug, 2013

Pedros Apprentice Tool Kit


Issue 23 Mon 17th Jun, 2013

Superstar Components Wheels and Pedals


Issue 22 Tue 16th Apr, 2013

Brand New iPad Mini


Issue 21 Fri 15th Feb, 2013

Go Pro 3 and Goodies From One Industries


Issue 20 Sun 16th Dec, 2012

Box Full of Goodies From Cube


Issue 19 Tue 16th Oct, 2012

Complete O'neal Riding Kit


Issue 18 Wed 15th Aug, 2012

Osprey Raptor 14 Pack and Swann HD Freestyle Camera


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