100%

100%

Brand | 199,361

1 week ago

Raucous, dreamy, inspiring - this is everything we wanted in a bike edit and more: “The end of this film reminded me why I ride…

95,686
2 weeks ago

Lucas Bartoletti has something a little different to show you! Was it all a dream, or a complete nightmare? Grab your full face, a dune…

6,946
2 weeks ago

Autumn x bikes = winning! After a month of solid rain, the sun came out for a few days, and we found time to shoot…

252
3 weeks ago

You've got to take every last little opportunity to ride your bike! Iven Ebener‘s last run on his FOCUS SAM before the Bikepark Winterberg closes…

721
5 months ago

Racing and riding bikes around the world is every kid's dream! So after establishing the Polygon UR Development Team Polygon decided to start the Polygon…

3,953
5 months ago

Sunday 9th June saw the first UK edition of the Bosch eMTB Challenge Series supported by Trek as eMountain Bike riders hit the iconic trails…

22
6 months ago

One minute you're having a soulful, peaceful and all-round wonderful mountain bike ride with your buddies, the next you're lying face down in the dirt…

669,041
6 months ago

Crankworx is much more than “just” a festival where visitors can watch the world’s best mountain bikers in action. Throughout the five-day event there will…

11
7 months ago

Wars have been started over lesser questions! Which side of the fence will you come down on? Downhill MTB British Champ and Madison Saracen rider…

9,466
7 months ago

Bringing you some of 2019's very best 'oh sh*t' moments, this is a #WipeoutWednesday to take home and cherish forever. Particular highlights: the 2min mark…

589
7 months ago

So you had a top weekend out riding but now it's only Tuesday and the pleasures of smahing down another immense trail seem so far…

77,511
9 months ago

It's Knot every day you get to Know about a Knolly Bikes edit (groan)... A band outing yields some epic riding in sumptuous surroundings for…

4,361
Issue 61

It may not have been the best season for Ángel in terms of race results, but this stylish rider never rests for too long. We get to know this Spanish speedster and find out more about him and why he loves to race his bike.

4 weeks ago
Issue 61

More images with no particular place to call home this issue!

4 weeks ago
Issue 61

The most popular movies from the IMB website over the last two months!

4 weeks ago
Issue 60

More images with no particular place to call home this issue!

3 months ago
Issue 59

Whistler may be famous for its bike park, but there is a huge quantity of riding beyond the confines of the lift-accessed zones. We take a look at arguably five of the best areas and trails to turn the adventure up and leave the park!

5 months ago
Issue 59

More images with no particular place to call home this issue!

5 months ago
Issue 57

More images with no particular place to call home this issue!

9 months ago
Issue 56

We catch up with Alastair Beckett, bike designer extraordinaire, and responsible for some of the most successful bikes on the race circuit. Alistair talks about bike design, the rise of the high pivot bike and what the future may hold for mountain bikes.

1 year ago
Issue 56

More images with no particular place to call home this issue!

1 year ago
Issue 55

Win a GoPro Hero6 camera this issue!

1 year ago
Issue 55

The Tweed Valley has come of age. No longer just a trail centre, the valley offers such a vast amount of riding it is hard to ignore and is drawing visitors from around the globe. From downhill to XC and everything in between, is this the finest British mountain bike destination?

1 year ago
Issue 55

From privateer to Factory pro, Katy Winton has experienced the full gambit of Enduro racing and now sits firmly at the top level with the fastest racers in the world. Ewen Turner catches up with her at the British Champs and finds out how life has changed since the early days.

1 year ago
1 year ago
2 years ago
3 years ago

100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give”? 100% - 100%, How much effort do you give? Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting. Everything back then was alphabetical said Drew Lien in a 2004 interview ; DG, FMF, CMC, HRP, and so on. So I thought that DRP (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, What does it take to win? You've got to give it 100% like Bob does…. And I named her 100% on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people. This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors. Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop. To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed. 30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”. Expect a news release about the upcoming product line this January 2012, before Anaheim 1. As Drew said back in 2004 : Just a big, big thank you to anyone who ever saw that 100% logo, and got what it is all about. That's all I ever wanted. For all sponsorship questions email us at ridersupport@ride100percent.com Sunglasses and eyewear shop (619) 876-4202 ££

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